Design

#3Novices: “Trendiest store in the world” Colette to close after 20 years

World-renowned Paris boutique Colette has announced it will close at the end of the year, to be replaced by a new branch of global brand Saint Laurent.

The Rue Saint-Honoré store, which was founded in 1997 by Colette Roussaux, has been a trendsetter for more than 20 years. But the company took to Instagram yesterday to announce plans to shut up shop in December.

According to the post, the decision was made because Roussaux no longer wishes to be involved in the business.

“As all good things must come to an end, after 20 wonderful years, Colette should be closing its doors on 20 December of this year,” said the statement.

“Colette Roussaux has reached the time when she would like to take her time; and Colette cannot exist without Colette.”

Toutes les bonnes choses ont une fin. Après vingt années exceptionnelles, colette devrait définitivement fermer ses portes le 20 décembre prochain. Colette Roussaux arrive à l’âge où il est temps de prendre son temps ; or, colette ne peut exister sans Colette. Des échanges ont lieu avec Saint Laurent et nous serions fiers qu’une Marque aussi prestigieuse, avec qui nous avons régulièrement collaboré au fil des années, reprenne notre adresse. Nous sommes ravis du grand intérêt que Saint Laurent a montré dans ce projet, ce qui pourrait constituer une très belle opportunité pour nos salariés. Jusqu’au dernier jour, rien ne changera. colette continuera de se renouveler toutes les semaines comme d’habitude, avec une sélection unique et de nombreuses collaborations, également disponibles sur notre site colette.fr Nous vous remercions pour votre confiance, et à bientôt chez colette, jusqu’au 20 décembre! #colette BREAKING NEWS As all good things must come to an end, after twenty wonderful years, colette should be closing its doors on December 20th of this year. Colette Roussaux has reached the time when she would like to take her time; and colette cannot exist without Colette. Negotiations are under way with Saint Laurent and we would be proud to have a Brand with such a history, with whom we have frequently collaborated, taking over our address. We are happy of the serious interest expressed by Saint Laurent in this project, and it could also represent a very good opportunity for our employees. Until our last day, nothing will change. colette will continue to renew itself each week with exclusive collaborations and offerings, also available on our website colette.fr We thank you for your support and see you soon at colette–until December 20th! #coletteforever #colette20ans #colette

A post shared by colette (@colette) on Jul 12, 2017 at 2:13am PDT

//platform.instagram.com/en_US/embeds.js

Colette has long been a favourite among fashion circles thanks to its ability to bring both high-end fashion and streetwear together in one space – an approach that has since been replicated by stores like Dover Street MarketOpening Ceremony and 10 Corso Como.

It was named “trendiest store in the world” by Forbes just two years ago, and often plays host to book signings, concerts and panel discussions.

But in recent years, Roussaux has taken a step back to allow her daughter Sarah Andelman to run the store.

Colette, founded in 1997, has long been a favourite among fashion circles thanks to its ability to bring both high-end fashion and streetwear together in one space

The company claims that Colette employees will be able to continue working at the store once it has been taken over by Saint Laurent, the French brand that now has stores in 36 countries.

“Negotiations are under way with Saint Laurent and we would be proud to have a brand with such a history, with whom we have frequently collaborated, taking over our address,” reads the post.

“We are happy of the serious interest expressed by Saint Laurent in this project, and it could also represent a very good opportunity for our employees.”

This spells the end of a frosty period between the two companies, which began when Colette released a collection of T-shirts emblazoned with “Ain’t Laurent Without Yves” after then-creative director Hedi Slimane’s decision to change the brand name from Yves Saint Laurent to Saint Laurent.

At the time, Saint Laurent demanded that the shirts be removed from Colette’s online shop, and accused Andelman of selling counterfeit products that “seriously damaged” the YSL brand.

The post “Trendiest store in the world” Colette to close after 20 years appeared first on Dezeen.

July 13, 2017 at 05:10PM #3Novices #News #OnlineMedia #Chennai #Design3NovicesChennai Twitter

Advertisements
Standard

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s